Santander Orchestra – Artistic Education and Corporate Social Responsibility

Abstract

This article analyzes the Santander Orchestra project as an example of modern patronage by financial institutions and as a strategy for investing in the development of young musical talent. Drawing on the concepts of strategic patronage, social investment in culture, and the theory of symbolic capital, it demonstrates how Santander Bank Polska integrates educational, artistic, and social initiatives within its CSR/ESG strategy. The project provides young musicians with access to high-quality orchestral training, opportunities to work with renowned conductors and mentors, practical stage experience, and professional development tools. The analysis shows that financing rehearsals, concerts, recordings, and promotional activities enables participants to acquire competencies comparable to those found in professional orchestras and contributes to the development of their social and symbolic capital. More broadly, the Santander Orchestra strengthens cultural infrastructure, promotes Polish artists and repertoire, and enhances Poland’s image as a country that supports cultural development and young talent. The project thus serves as a model example of contemporary synergy between the private sector and cultural institutions, generating lasting educational, artistic, and social impact.