Bashynska, Iryna. 2023. “AI-Driven Personalization in Advertising: Transforming Consumer Engagement through Sustainability and Circular Economy”. Scientific Journal of Bielsko-Biala School of Finance and Law 27 (4). Bielsko-Biała, PL:106-12. https://doi.org/10.19192/wsfip.sj4.2023.15.